The ONLY Program You Need to Scale, Profit, and Build a Sustainable Retail Business
Retail Bootcamp is the industry’s premier small group coaching program and college-level course designed exclusively for small business retailers to build scalable, profitable, and sustainable businesses.
Building a business with staying power requires more than chasing trends or running ads. It starts with a solid foundation and the ability to scale. Social media trends and paid ads won’t solve challenges like not paying yourself, being overstocked with inventory, or lacking an operations plan that gives you time to enjoy life. It’s time to stop hustling like a do-it-all entrepreneur and start thinking like a CEO. Work smarter, not harder.
I Want In – Sign Me Up
"If any of you have been thinking about joining Retail Bootcamp I say do it! I went from making 2,500-4,000 a month to 15,000-23,000 a month. ONE lesson completely changed the game for me!
The difference between others and Retail Bootcamp is I actually got to speak with Ashley, Sara and other experts about my SPECIFIC needs.”
- Teresa Campbell - 1st Class Lady Boutique
- Operational Excellence: Create processes and systems to streamline your business and build a solid foundation.
- CEO-Level Productivity: Design a schedule that allows you to thrive at work while enjoying life outside of it.
- Fair Compensation: Finally pay yourself what you deserve—no guilt, no guessing.
- Smarter Finances: Use your reports to make informed decisions and even find joy in the numbers.
- Team Building: Start small or grow big—learn to build a team that shares your culture and vision.
- Traffic & Sales Strategy: Develop effective merchandising, e-commerce, and sales plans that actually convert.
- Targeted Marketing: Discover the right social channels, content, tools, and metrics to attract your ideal customers.
- Sustainable Growth: Build a business that’s exciting, sustainable, and ready for you to enjoy.
Owning a boutique is one of the most rewarding businesses you can have—when you have the right plan and support.
You don’t have to build your dream business alone. Whether you’re just starting out or looking to level up, Retail Bootcamp is here to guide and support you every step of the way!
Plus, lifetime access to the program with every enrollment!
WHO IS RETAIL
BOOTCAMP FOR?
- Retailers Ready to Scale: Growing boutique owners across all types—online, brick-and-mortar, and live sellers—who are eager to reach their next stage of success.
- Brick-and-Mortar Stores: Retailers looking to optimize cash flow, build a strong team, elevate their marketing, and establish a thriving online presence.
- Online and Live Sellers: Entrepreneurs focused on creating a long-term, sustainable business model that delivers consistent growth.
- New Boutique Owners: Emerging retailers ready to master financials, develop an effective marketing strategy, and build a brand customers recognize and love.
- Home & Gift Retailers: Store owners specializing in home décor, gifts, and lifestyle products who want to optimize their operations, attract more customers, and build a thriving, scalable business.
- Experienced Stores Hitting a Plateau: Established businesses looking for fresh strategies to break through barriers and reignite growth.
- High-Level Sellers: Multi-million-dollar stores and sellers committed to learning advanced methods to streamline operations and sustain momentum.
Retail Bootcamp is not just about running a boutique; it’s about creating a business that thrives. Whether you're starting fresh or fine-tuning a successful store, this program will equip you with the tools, strategies, and mindset to level up your operations, marketing, and profit – no matter where you are in your journey.
Ready to Learn? Secure Your SpotLIVE COACHING, LIFETIME ACCESS, AND PROVEN LAYERS OF GROWTH
Retail Bootcamp isn’t just a course—it’s an immersive, small-group coaching program designed to revolutionize your business. With live coaching sessions, lifetime access to materials, and a step-by-step approach, you’ll gain the tools and strategies to scale your retail business effectively.
- Live Small-Group Coaching: Receive hands-on guidance and personalized feedback from industry experts Ashley Alderson and Sara Burks, plus direct interaction with a community of like-minded entrepreneurs.
- Lifetime Access: Revisit modules, resources, and strategies whenever you need them. Your membership grows with you, providing ongoing support as your business evolves.
- Proven Six-Layer Framework: The program is built around six comprehensive layers to address every aspect of your business, from foundations to marketing.
Layer 1: Business Foundations: Laying the groundwork for long-term success starts here.
- Company Vision: Define clear business goals and align your values to inspire growth.
- Branding: Build a unique, recognizable brand that stands out to your customers.
- Mindset & Productivity: Cultivate focus and productivity to maximize your time and energy.
- Operations & Processes: Create efficient systems that streamline daily operations.
Layer 2: Products and Profit: Success begins with smart product management and disciplined financial strategies.
- Financial Management: Adopt the "Profit First" mindset to prioritize profit and maintain disciplined spending.
- Inventory Management: Master inventory flow to avoid overstocking and build trust through exceptional customer service.
- Profit Planning: Learn to run a lean, scalable business by doing more with less.
Layer 3: Team: Build and lead a cohesive, culture-driven team that powers your growth.
- Define Core Values: Use your values to guide hiring, reviews, and firing decisions.
- Hiring for Culture: Find team members who align with your values and vision, then train them to thrive.
- Mindset & Culture: Foster a team culture rooted in trust, productivity, and shared purpose.
Layer 4: Sales Strategy: Boost revenue with a refined approach to merchandising and customer trust.
- Increase Sales: Attract new customers, increase purchase frequency, and grow average order value (AOV).
- Build Trust: Establish customer loyalty and create social validation to stand out in a crowded marketplace.
Layer 5: Content Strategy: Turn content creation into a revenue-driving engine.
- Community-First Content: Develop a content plan that engages and connects with your audience.
- Maximize Content Value: Recycle photos, videos, and live sales across multiple channels to maximize visibility.
Layer 6: Marketing and Traffic: Generate consistent customer traffic and optimize marketing spend.
- Strategic Marketing: Use insights from previous layers to craft a focused marketing strategy.
- Customer Retention: Build loyalty and increase lifetime value through engaging marketing campaigns.
- Email Marketing: Leverage ad audiences to build impactful email and digital marketing strategies.
PLUS Exclusive Weekly Live Guest Education: Learn from Industry Experts!
Retail Bootcamp isn’t just about the foundational training – it’s about giving you access to top-tier guest experts who bring fresh perspectives, proven strategies, and industry-leading insights. Each week, for 14 weeks, you’ll join live sessions led by some of the most successful and knowledgeable professionals in retail, marketing, finance, and beyond.
Topics Covered by Guest Experts:
- How to create viral social media campaigns that convert.
- Secrets to buying inventory smarter and managing cash flow.
- Building a strong e-commerce presence that stands out.
- Mastering Facebook and Instagram ads for maximum ROI.
- The art of customer retention and loyalty-building strategies.
- Leveraging financial reports to drive business growth.
- Creating a team culture that fuels success.
….. And so much more!
These exclusive sessions go beyond the core training, providing you with cutting-edge insights and ideas that can be implemented immediately. The diversity of expertise means you’ll be equipped with the knowledge to tackle every part of your business confidently.
YOU'RE INVITED!
THE LA EXPERIENCE
Each fall, Retail Bootcamp students have the exclusive opportunity to join Ashley, Sara, and a lineup of industry experts in Los Angeles, California, for The LA Experience – a one-of-a-kind trip created just for Bootcamp participants. This unforgettable event is your chance to network, strategize, and collaborate with fellow boutique owners in one of the world’s top fashion destinations.
HERE'S WHAT AWAITS YOU:
- Behind-the-Scenes Experiences
Unlock insider access to LA’s vibrant fashion district and retail scene. From exclusive showroom tours to behind-the-scenes insights, you’ll gain fresh inspiration and ideas to set your boutique apart. - Inspiring Networking Opportunities
Forge meaningful connections with boutique owners who truly understand your journey. This is your chance to meet your boutique bestie and build a powerful, supportive network that lasts long after the trip. - Hands-On Strategic Workshops
Dive into interactive sessions that focus on your boutique’s growth. Work directly with experts to refine your strategies, tackle challenges, and leave with actionable plans to elevate your business.
This isn’t just another trip – it’s a chance to immerse yourself in the Retail Bootcamp community, connect with industry leaders, learn how to maximize your buying and take your boutique to new heights.
Ashley Alderson and Sara Burks
With Sara Burks’ 25+ years of retail expertise and college-level coaching experience and Ashley Alderson’s proven background in digital marketing and mentoring thousands of retailers worldwide through The Boutique Hub, Retail Bootcamp is unmatched.
Together, they bring a unique approach that dives deep into every layer of your business – six layers, to be exact. Ashley and Sara are more than coaches; they’re your partners in building a business and life you love.
Get ready to laugh, learn, and maybe even shed a few tears, because with their guidance, your business will transform like never before.
CLAIM YOUR SPOT!WHY RETAILERS LOVE BOOTCAMP
ONE CLICK AWAY FROM CHANGING YOUR BUSINESS ... FOREVER!
RETAIL BOOTCAMP
$1997
Here’s what you’ll get when you enroll:
✔ 12 On-Demand Digital Modules – Learn anytime, at your pace.
✔ 14 Weeks of LIVE Coaching – Weekly videos & real-time support for every module.
✔ The Ultimate Retail Digital Workbook – Your step-by-step guide for actionable results. (free digital access!)
✔ Exclusive Facebook Community – Connect with past grads & like-minded retailers.
✔ Insights from 50+ Experts – Game-changing strategies from top retail leaders.
✔ 20+ Templates & Tools – Downloads, guides, and ready-to-use resources for every module.
✔ Lifetime Access – Revisit modules, rewatch lessons, and scale on your terms.
✔ Private LA Bootcamp Experience – Exclusive invite for next-level opportunities.
✔ Your Dedicated Team – Behind you every step of the way, every single day.
Let Me In – Enroll Now
