With a background in business, marketing, and economic development, Ashley turned her passion into a reality in 2013, founding The Boutique Hub. Rooted in the mantra “community over competition,” The Hub provides education, resources, and support to thousands of retailers globally.
Outside of work, Ashley is a wife to CFO Eric Alderson, a mom to three amazing kids, and a lover of jewelry, horses, and basketball. As a cancer survivor, she brings a unique perspective on resilience and perseverance to everything she does. Whether she’s riding horses with her kids or playing old lady basketball, Ashley’s heart remains dedicated to helping others chase their dreams and build a life they love.
January 6th-8th 2026 • 10am CST
Live Virtual Webinar Series
Spend 3 Days Learning The Latest Strategies Your Business Needs For Success In 2026
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The Boutique Industry is changing faster than ever before. The question is, will you adapt or have to reinvent yourself?
JOIN US
WHY EVERY RETAILER SHOULD ATTEND THIS ONCE A YEAR EVENT
The online and brick-and-mortar retail world is in upheaval.
The way people shop, engage, and discover your products has changed forever.
Some boutique owners are breaking sales records while others are barely hanging on.
The difference between them? How they find new customers and the systems they use once they do.
Best Year Yet will give you the blueprint to succeed, grow, and win in 2026.
IN THESE 3 POWER PACKED DAYS YOU WILL LEARN:
The exact methods, sales strategies, customer attraction mechanisms being used by the top boutique owners right now.
Reflect & Reset: Build Your 2026 Vision and Goals
Know where you’ve been, so you can grow where you’re going.
- Welcome + Overview
- 2025 Year-in-Review Strategy
- Vision & Goal Setting for 2026
- Team Accountability Setup
Plan & Prepare: Systems, Space, and Strategy
Build the foundation before you build the momentum.
- Your 2026 Budget + Profit Plan
- Operations & Organization Reset
- Training & Tools Audit
- AI for 2026
Execute & Elevate: Marketing, Markets, and Momentum
Plan your work, then work your plan.
- 2026 Marketing Plan & Content Calendar
- Andromeda Algorithm strategy
- Paid Ads Outlook 2026
- Final Session: Best Year Yet Action Plan
Your business deserves a detailed strategy for 2026, don't do it alone...
MEET YOUR HOST:
Meet Our Founder & CEO:
Ashley Alderson
The Dreamer Behind The Boutique Hub
LEARN FROM THE BEST IN THE INDUSTRY:
Sara Burks
Sara has been in the boutique industry for over 20 years and has a Master's in Business Administration. As The Boutique Hub's Director of Education, she will share her practical knowledge of the boutique business with Hub members. She has personally coached 2,000+ retailers.
Jeff Fenn
Director of Sales & Marketing at The Boutique Hub. Nationally known Meta Ads Expert. Personally coaches hundreds of high-level retailers daily on orgainic and paid traffic, and optimizing conversion strategy.
JOIN US FOR 3 DAYS OF
 FREE LIVE TRAININGÂ
Your 2026 Business Reset Starts Here
January 6-8, 2026
WHAT PAST ATTENDEESÂ SAY:
Marla Skipper
This was so motivational! Have already watched the replays just in case I missed something the first time.
Kim Verheyden
Thank you for doing this! I needed this kick in the butt, in a good way, for me and my teams!! I love the community of the hub and being inspired by you all.
Velvet Mills
It was a ton of information that I didn’t even know I needed. That worksheet is gold by the way!
Rhonda Huber
Best event I've ever attended! Thank you all so much! The links, Q&A, and replays are my favorites!!!
Amy Ward
Best Year Yet gave me a roadmap for my goals instead of random resolutions.
Jess Van Horn
I love Best Year Yet — it forces me to plan, not just hope. It’s my annual strategy check-in.
Melendy Nebbs
These last four days’ discussions in BYY have really got the wheels turning... AND I signed up for Retail Bootcamp today; continue to keep this wheel turning in the right direction...
Meredith Lynne
So awesome; will definitely watch the replay! I immediately indexed my business on Apple and made a few edits to my Google Business profile. With MUCH more to come!
Amber Wood
Just what I needed to know, thank you!!
Jessica Hemby Mangano
I’m starting to feel more productive (probably because I’m also implementing the 'To Done' list too!).
Kim Verheyden
Day 2 challenge completed, time to allow myself space, grace, and to delegate/outsource to those who can do it better and more efficient, so I can focus on being productive in the best ways for my businesses.
Olivia Poindexter
Just finished this up on The Hub website. It was so so so helpful and I have the planner now and I am obsessed with it! Thank you so much for providing us with such amazing information.
