About Us
Retail Bootcamp is the Complete A to Z Guide to Growing your Retail Business both online & offline.
Who is Retail Bootcamp for?
- Retail boutique owners ready to breakthrough to the next stage of growth, no matter what size they are, or experience level they have.
- Wholesale brands looking for omni-channel strategy to reach their ideal customers either wholesale or direct to consumer.
- Business owners ready for proven strategies that have helped hundreds of retail and wholesale companies scale both online and in-store.
- Those ready to save time & unnecessary headaches by finding proven methods of success, shortening your learning curve.
- Business owners ready for the highest level of mentorship and support from industry leaders.
- Those who are ready for a change, but need guidance in making their next step.
- Those who seek more freedom, financial growth and impact on the world around them.
When you join Retail Bootcamp, here's what you'll discover:
A system proven by Ashley Alderson & Sara Burks in over 20+ years of retail, and by hundreds of other boutique owners who’ve already been taught these strategies.
Module 1: Back to the Basics
- Legalities, Protections, Vision, Customer Persona Creation
- Making sure your business is fully protected for the future.
- Our proven method to customer feedback & persona building
Module 2: Boss Up: Retail Mindset & Productivity
- CEO Growth Mindset and Visioning
- Productivity Plans that Work
- Being Alive in your Community
Module 3: Money Matters: Financial Accounting, Tracking, Reporting, Formulas, & How to Pay Yourself More
- How to track and analyze critical financial reports
- Using POS data to make buying, managing, markdown & growth decisions
- Complete retail math, margins and formulas
- How to pay yourself more
Module 4: Becoming a Retail Scientist: Inventory & Buying
- Where and how to buy, partnerships with vendors, terms.
- Managing inventory flow, pricing strategy and markdowns
Module 5: Building, Managing and Supporting a Team like a BoutiqueBoss
- Hiring, interviewing and onboarding your team
- Daily team management, crucial conversations and support
Module 6: Merchandising & Layouts that increase AOV
- Store layouts, traffic plans, window displays and cash wraps
- Events, pop-ups and in-store experiences
Module 7: Operation Plans: Details that Matter
- Team handbooks, operations manuals, checklists
- Policies and security that protects your future
Module 8: Online & Team Sales Strategy: Selling Ice to Eskimos
- Sales training for teams
- Customer experience and service
- Rewards programs and conversion tracking
Module 9: E-Commerce That Converts
- Ecommerce optimization, traffic plans and google analytics
- Digital sales funnels that convert
Module 10: Marketing that Makes Money
- Customer segmentation, re-marketing, and public relations
- Promotions calendars, events and promotions
- Email and Influencer Marketing
Module 11: Complete Social Strategy
- Pinterest, Instagram, Facebook, Groups, Youtube
- How to build optimal engagement on social media
- Building a community around your brand
BONUS Module 12: Facebook Ads for Boutiques
- Facebook Ads strategy, basic set up and audiences
- Running, tracking and analyzing Facebook Ads
- Build for you sales funnels
Here's What's Included:
- 12 Packed Training Modules (4+ videos in each) {Value $5000}
- 12 + Workbooks, Checklists, Guides {Value $997}
- 12 Weeks of Group Coaching in Private High Level FB Group {Value $497}
- 3 Live Group Coaching Calls {Value 1497}
- Access to Ashley Alderson, Sara Burks and our team at the highest level during the training. {Limitless}
TOTAL VALUE: $8,000 - however just $2,000
BONUSES!
When you join Retail Bootcamp, you'll receive these exclusive bonuses:
BONUS: Employee Guide Bundle (Handbook, Checklists, Meeting Guides, Review Forms) {Valued at $497}
BONUS: Facebook Ads Crash Course for Boutiques {Valued at $497}
BONUS: Laura Benson’s Scaling Your Business Secrets {Valued at $497}
BONUS: Group coaching call with Samantha Renee’ SEO expert at Shopify Plus
BONUS: Group coaching call with McKayla Amundsen at Pinterest
BONUS: James Hepburn - Storytelling & Ad Copywriting to Double Revenue
Additional guest mentors to be announced
