Your go-to toolkit for smarter marketing, better buying, and major momentum this month.
Meet Ask Ashley: Your New Business Bestie
You’ve got questions...Ask Ashley has answers.
From "What’s the best markdown strategy for my summer inventory?" to "How do I onboard a new employee without missing a beat?"—you don’t have time to dig through trainings or wait on replies. You need support now.
That’s why we created Ask Ashley, a custom-built AI tool trained exclusively on years of Boutique Hub expertise, retail trends, and proven strategies.
Think of her as your on-demand coach, inventory planner, marketing advisor, and mentor, all rolled into one. Available 24/7. No appointment needed.
This Month's Theme:
Social Media Marketing
THIS MONTH'S
Featured Member Education And Trainings
What To
Promote This Month:
Need ideas to keep your content, collections, and promos fresh? We've got you.
July Marketing Dates
Plan timely content around these key themes:
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July 4: Independence Day
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July 8: Freezer Pop Day
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July 15: Give Something Away Day
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July 16: National Lollipop Day
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July 20: National Ice Cream Day
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July 30: International Day of Friendship
Pair these with social posts, emails, in-store displays, or themed product drops.
July Collection Ideas
Creative ways to group, name, and promote your inventory:
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Fall Transition Collection: lightweight layers, early denim, neutral tones, and pre-fall décor
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Cabin Core: flannels, sweatshirts, s’mores kits, and rustic lake weekend vibes
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Summer Reset: diffusers, robes, planners, and soft-toned home refresh pieces
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Girl’s Night In: matching PJs, wine tumblers, games, and self-care gifts
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Back-to-School Prep Zone: planners, backpacks, teacher gifts, and early fall fashion
July Buying Guide:
Buy Smart, Sell Ahead
What you stock now determines how strong your late summer and early fall sales will be.
This month’s Buying Guide is here to help you plan with purpose, featuring curated collections from Hubventory that align with upcoming shopping seasons, trend forecasts, and can’t-miss moments your customers will be looking for.
July Challenge:
Show Us the Shift
This month is about putting strategy into motion.
You’ve learned the tools, now we want to see them in action. Whether it’s a refreshed social bio, a repurposed reel, or metrics that prove growth, this challenge is about tracking real results and celebrating your progress. Let’s highlight how small shifts lead to big momentum.
TO ENTER, COMPLETE BOTH OF THE FOLLOWING:
Submit one of the following:
✔️ Your top-performing Reel or TikTok
✔️ A screenshot of your July social metrics
✔️ A before-and-after of your bio or feed
✔️ An example of cross-posted or repurposed content
PRIZE: One lucky winner will receive a private 1:1 Canva session with Alistair, The Branding Graphic Designer at The Boutique Hub — a chance to get your questions answered, tips for making graphics and branding strategies in canva for your business!
Service Provider
of the month:
Every month, we spotlight a trusted partner who’s helping boutique owners streamline their systems, grow their reach, or simplify the backend of their business. These are vetted resources used by real members inside The Boutique Hub.
Mannequin Social
Organic social media for retailers and e-commerce brands - content creation, profile optimization, and community building to boost sales and brand awareness.
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They turn social into sales organically! Plus, they have a new incentive just for Hub members! Check out their profile for more information
Hub Member Perk:10% off a 60-minute Social Media Content Strategy call, and Content Intensive.
Not a Member Yet?
Let's fix that!
What you just saw is only a peek at what our members get every single month: action plans, live trainings, challenges, resources, and exclusive discounts that move the needle.
Join thousands of boutique owners who are growing smarter, not harder, right here inside The Boutique Hub.
