Watch this quick video for more info!
Pink Friday is a nationwide event dedicated to celebrating and supporting small and local businesses. Established in 2020, it takes place annually on the Friday before Black Friday, encouraging shoppers to discover and support small retailers first during the holiday season.
Pink Friday highlights the value of community, urging shoppers to invest in the vibrancy and diversity of their local economies before turning to big-box retailers.
Participation in Pink Friday is free for all types of small business retailers.
SIGN UP
Register Your Business:
Fill out the form below with your business details, choose your participation type (physical store, online store, or both), and confirm your participation. You'll receive a confirmation email with further instructions and access to our marketing and education resources.
PROMOTE
Spread the Word:
Use our provided marketing materials to promote your participation or create your own. Share on social media with the hashtags #PinkFriday and #ShopSmallFirst, customize email templates to inform your customers, display posters and flyers in your store and community, send a press release to your local news outlets, add a Pink Friday banner to your website, and collaborate with other small businesses or local influencers near you.
ENGAGE
Plan Special Offers and Events:
Attract customers with exclusive discounts, bundle deals, flash sales, giveaways, doorbusters, and other shopping incentives. Plan special in-store activities, host a pop-up with other local small businesses, or organize live shopping events online.
SELL
Welcome Shoppers:
Prepare your inventory, ensure sufficient staffing, decorate your store, and optimize your website for increased traffic. Provide exceptional customer service, interact with shoppers, and monitor your sales throughout the day to maximize your success on Pink Friday.
ARE YOU IN?
Join the 1000+ retailers in the Pink Friday movement.
The Boutique Hub is dedicated to empowering small business retailers with the tools and knowledge they need to succeed. We provide year-round education, resources, and support to help you thrive in your small business journey at every stage.
Exclusive Retail Education Downloads:
Receive expert guides and resources right in your inbox to boost your holiday sales and curate the perfect Pink Friday event.
Facebook Event Access:
Access to our public Facebook event for discussion, tips, and collaboration with fellow retailers.
#ShopSmallFirst Map Spot:
Get featured on our consumer-facing map to attract more shoppers.
Done-For-You Media Kit:
Receive a comprehensive kit full of digital marketing materials to promote your business.
Wholesale Closeouts on Hubventory:
Access to exclusive deals on wholesale products from various brands.
Boutique Hub Member Exclusives:
VistaPrint Pro Shop Discount:
Save BIG on printed materials for Pink Friday.
In-Depth Training and Resources:
Look for comprehensive training, resources, live Q&As, and education from industry experts and The Boutique Hub team in our Member Only Facebook groups.
Post Your Deals:
Access to share your Pink Friday deals in our Shop The Best Boutiques Facebook group.
Access to these perks is emailed to you upon signup.
NOT A HUB MEMBER?
Join the community of retailers and brands who are committed to helping each other grow!
Ladies I am absolutely BLOWN away! Tonight we participated in the first ever PINK FRIDAY event graciously hosted by the HUB! I am forever grateful for this group. This was our numbers from a 30 minute live in The Best Boutiques page tonight! There is still support for small businesses out there, I encourage you to not give up and get out there and hustle! YOU can do this too!
— Bethany Kay
Thank you so much for all the orders and support yesterday for the first Pink Friday celebration and sale. I'm beyond grateful for all of my returning customers and the new ones that joined in. It's truly bittersweet to watch FWB evolve and grow. I'm still hustling and have so much more to learn and do. I continue to encourage you all to support small businesses in your area and online. I know Amazon, Walmart and Target have a lot to offer but so do small shops in your area. In these trying times all these stores, restaurants, bars, etc, nee love and support!
— Forever Western Boutique
I just have to give a HUGE thank you and shout out to The Boutique Hub for helping us make Pink Friday THE BEST SALES WEEKEND EVER!!! 254 orders to fill... 254 happy customers... and 254 reasons to be so grateful today!!!!
— Suzy Hutchinson
Today was the highest sales we have EVER had in our business. I cried happy tears at the end of the day as I have felt very discouraged lately and today just restored my soul. I was able to interact and serve customers & I locked our door tonight remembering why I started this business. From the bottom of my heart, THANK YOU for organizing this!
— Kate Westphal
FAQ
How do I get access to the marketing materials and education downloads?
Once you sign up for Pink Friday, you'll receive an email with a link to download all the marketing materials and education downloads.
Can I participate in Pink Friday if I am not a member of The Boutique Hub?
Yes, all are welcome to participate and access many of the perks, but some exclusive benefits are reserved for members only.
What is the deadline to sign up for Pink Friday?
We recommend signing up as early as possible to give you enough time to prepare and promote your participation. While there is no final deadline, we recommend signing up by November 1st.
How can I maximize my sales during Pink Friday?
Utilize the provided marketing materials, plan special offers and events, and engage with your customers through social media and email marketing to drive traffic to your store.
How will customers know my business is participating in Pink Friday?
Your business will be listed on our #ShopSmallFirst consumer-facing map, and you can use our marketing materials to promote your participation.
Are there any costs involved in participating in Pink Friday?
Participation in Pink Friday is 100% free, but some exclusive perks and resources are available only to members of The Boutique Hub.
Can I host both online and in-store events for Pink Friday?
Absolutely! We encourage you to utilize both online and in-store strategies to maximize your reach and sales.
Can we promo “Pink Friday Weekend” or “Pink Weekend” in our store instead?
Absolutely! While our marketing is specifically for Pink Friday, you are free to run promotions all weekend long if you choose to.
I’m a shopper. How can I see all of the boutiques’ deals & specials?
Awesome! You can discover all the participating stores at www.shopthebestboutiques.com/pinkfriday
What if I have questions or need support during the event?
Our team is here to help! If you need assistance or have questions, please email Megan Crabtree, Membership Representative, at [email protected].
