NOVEMBER 20th 2026
Join thousands of small business retailers across the country for a day dedicated to driving traffic, increasing holiday sales, and reminding your community why shopping local matters.
What is
Pink Friday?
Pink Friday is a nationwide shop-small event held the Friday before Black Friday.
Instead of competing with big-box retailers during the busiest shopping weekend of the year, Pink Friday gives small businesses their own day to shine first.
Since launching in 2020, thousands of retailers have used Pink Friday to kick off the holiday shopping season early, attract new customers, and celebrate shopping local with their communities.
#SupportSmallFirst is more than a hashtag, it's a nationwide movement helping small businesses stand out before the biggest shopping weekend of the year.
How to
Participate:
- Sign up for free to receive your Pink Friday promotional toolkit and get your boutique featured on the nationwide Pink Friday map.
- Plan a Pink Friday event in your store or online, and invite other local small businesses to join the celebration.
- Share your story with your customers, community, and local media to spread the word about shopping small first.
Pink Friday is your opportunity to kick off the holiday shopping season early, connect with your community, and remind shoppers why supporting local businesses matters.
When retailers come together, we create a bigger impact. Community over competition is what Pink Friday is all about.
INSTANT ACCESS WHEN YOU SIGN UP FOR PINK FRIDAY:
When you sign up, you’ll get immediate access to:
Pink Friday Success Toolkit
Step-by-step planning guides, marketing calendars, promotional ideas, and holiday strategy resources to help you plan Q4.
Interactive Store Locator
Get your boutique featured on the official Pink Friday Map so shoppers can discover your business and plan where they'll shop small first.
Ready-to-Use Marketing Kit
Done-for-you Canva templates, social graphics, posters, press releases, and promotional materials so you can spend less time creating and more time preparing for your event.
What The Community Says About Going Pink!
"I just have to give a HUGE thank you and shout out to The Boutique Hub for helping us make Pink Friday THE BEST SALES WEEKEND EVER!!! 254 orders to fill... 254 happy customers... and 254 reasons to be so grateful today!!!!"
— Suzy Hutchinson
" Ladies I am absolutely BLOWN away! Tonight we participated in the first ever PINK FRIDAY event graciously hosted by the HUB! I am forever grateful for this group. This was our numbers from a 30 minute live in The Best Boutiques page tonight! There is still support for small businesses out there, I encourage you to not give up and get out there and hustle! YOU can do this too!"
— Bethany Kay
"Thank you so much for all the orders and support yesterday for the first Pink Friday celebration and sale. I'm beyond grateful for all of my returning customers and the new ones that joined in. It's truly bittersweet to watch FWB evolve and grow. I'm still hustling and have so much more to learn and do. I continue to encourage you all to support small businesses in your area and online. I know Amazon, Walmart and Target have a lot to offer but so do small shops in your area. In these trying times all these stores, restaurants, bars, etc, nee love and support!"
— Forever Western Boutique
“Today was the highest sales we have EVER had in our business. I cried happy tears at the end of the day as I have felt very discouraged lately and today just restored my soul. I was able to interact and serve customers and I locked our door tonight remembering why I started this business. From the bottom of my heart, THANK YOU for organizing this!”
— Kate Westphal
GIVING BACK TO OUR COMMUNITY
Heart on Main Street’s Natural Disaster Program provides financial assistance and resources to help independent retailers recover after catastrophic events.
This year, The Boutique Hub is proud to partner with Heart on Main Street. For every first-time Pink Friday participant who registers, we'll donate $1 to help provide financial assistance and resources for retailers recovering from natural disasters.
Register for Pink Friday 2026
You're Almost In!
Complete your free registration below and join thousands of small business retailers celebrating #SupportSmallFirst.
All small businesses are welcome to participate!
Whether you sell online, have a storefront, or both, Pink Friday is open to boutiques and all small businesses that want to celebrate and promote shopping small first.
GET ON THE MAP
When you register for Pink Friday, your business will be featured on the official Pink Friday Map, making it easy for shoppers to discover and support your business before Black Friday.
Whether you have a storefront or sell online, your listing helps customers find you and encourages them to #SupportSmallFirst all holiday season long.
