Your business, fully optimized.

The proven, retail-specific coaching program that helps boutique, gift, and home store owners stop winging it and start running a business that actually pays them.

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Inside Retail Bootcamp, you’ll not only build a rock-solid foundation for your store — you’ll master the systems, numbers, processes, and repeatable strategies that scale your business to the moon.

Get First Access to January 2026 Enrollment

Join the list and be the first to know when Retail Bootcamp opens.

Payment plans are available when enrollment opens.

Transform the Way You Run Your Retail Business

Retail Bootcamp is the premier coaching program for boutique, gift, and home store owners who are ready to grow with strategy, not guesswork.

Over 14 weeks, you’ll learn alongside your industry expert coaches, Ashley Alderson, Sara Burks, and 40+ specialists as they walk you through the systems, numbers, and processes that strengthen every part of your business.

Running a business shouldn’t feel like constant chaos.

When you learn the right systems, you stop duct-taping your way through the day and start thinking like the CEO your business actually needs.

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What You’ll Learn:

The Six Layers of Retail Bootcamp

Next session starts January 2026!

Layer 1: Business Foundations: Build the rock-solid base every successful store needs.

  • Define your vision and goals
  • Clarify your brand
  • Strengthen your mindset and productivity

Layer 2: Products and Profit: Get control of your money and your merchandise.

  • Adopt Profit First principles.
  • Master inventory flow
  • Prevent overbuying and protect your cash
  • Plan for lean, scalable growth

Layer 3: Team: Grow with people who elevate your business.

  • Hire and train based on core values
  • Build a healthy, productive culture
  • Lead with clarity so the business runs more smoothly

Layer 4: Sales Strategy: Increase revenue with smarter merchandising and customer trust.

  • Attract new customers
  • Boost purchase frequency
  • Grow AOV & deepen loyalty

Layer 5: Content Strategy: Create content that actually drives sales.

  • Build a community-first content plan
  • Repurpose and multiply your content
  • Use video + live selling to maximize visibility

Layer 6: Marketing and Traffic: Bring in consistent shoppers without overspending.

  • Craft a strategic marketing plan
  • Increase retention and lifetime value
  • Use ads + email + digital marketing intentionally

The Two Most Powerful Days in Retail

The Summit is the only event in the industry where small business retailers can connect and learn what actually works, alongside experts and peers who understand retail. Come ready to solve problems, sharpen your plan, and walk out with clarity you can use immediately.

The Results Retailers Come For

Fix What’s Not Working in Your Business (Fast)
Identify your biggest gaps in marketing, operations, and money, and learn exactly how to fix them.

Learn How to Increase Profit Margins
Get practical pricing, cash flow, and inventory strategies you can use the moment you get home.

Build Systems That Save Hours Each Week
Walk away with workflows for inventory, staff, content, and daily operations you can plug in instantly.

Create a Marketing Plan That Brings in More Customers
Learn what’s working right now on social, email, online, and in-store, and how to apply it to your boutique immediately.

Get Feedback From People Who Do What You Do
Ask questions, troubleshoot problems, and get real advice from retailers who have been where you are.

Learn What to Buy (and What to Skip)
See upcoming trends, learn buying strategies, and avoid costly inventory mistakes.

Build Your Action Plan for the Next 90 Days
Leave with a focused roadmap, not ideas you’ll forget, so you know exactly what to do next.

Strengthen Your Leadership Skills
Learn how to lead your team (or hire a team!) with confidence, clarity, and accountability.

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2026 Theme: Dallas Days Fort Worth Nights

Past Speakers Who Raised The Bar

From marketing and money to leadership and operations, these speakers have delivered the insights retailers needed to grow, pivot, and level up.

Dominique Broadway

Dominique Broadway

Jon Acuff

Jon Acuff

Ezra Firestone

Ezra Firestone

Jenna Kutcher

Jenna Kutcher

Natalie Ellis

Natalie Ellis

Nicole Walters

Nicole Walters

Laura Benson

Laura Benson

Mike Michalowicz

Mike Michalowicz

If You Run a Retail Business, You Need to Be Here

Online Retailers
Brick-and-Mortar Retailers
Emerging Retailers
Multi-Channel Retailers
Gift & Home Décor Retailers
Kids & Baby Retailers
Western Retailers
Men’s Retailers
Plus-Size Retailers
Accessory & Shoe Retailers
Beauty & Salon Retailers
Consignment Retailers
Lifestyle Retailers
Seasonal / Pop-Up Shops
Mobile Boutiques
Specialty / Niche Stores (Bridal, Pet, etc.)
Wholesale Brands & Reps
Buyers & Store Managers
Multi-Location Owners
Retail Teams

Hear How Summit Sparks New Ideas, Confidence, and Next Level Momentum

 

Their experiences say it all — Our past attendees speak volumes about what you can expect!

96% of attendees said Summit was a game-changer for their business!

"I met so many Boutique owners down here that truly inspire me and to this day have become some of my best friends."

Katie Iverson | Designer Arm Candy

"It was a really great experience. The positivity as soon as you walked in the door was just contagious."

Justine Bonalewicz | Sass & Sparkle Boutique

"... I learned so many things that I can implement in my business that I didn't even think of and now I'm super excited to go home and try those things out so that I can be a successful business owner"

Chanovia Udoudoh | Admire Her

"...you would pay thousands to do this in any corporate event and it's priceless to go to Summit and meet some of your best friends."

Adair Reese | Brick and Mortar Boutique

"I did the VIP experience which if you go that's the absolute way you have to go, you get front-row seats you get extra bonuses you get to go behind the scenes..."

Sheila Mobley | Detailz Boutique

"You gotta go to summit you guys its worth every penny!"

Donna Sullivan | Signature Beauty Bar & Fashions

THE LOCATION: DALLAS MARKET CENTER

We’re gathering at Dallas Market Center, a four-building campus packed with showrooms, trends, and wholesale resources. From the iconic World Trade Center’s 15 floors to Market Hall and the Interior Home + Design Center, this is where retail comes to life.

Make the most of your stay: shop the August Dallas Apparel & Accessories Show right after Summit and stock up on the latest trends.

Tickets for Summit 2026 go on sale Tuesday, February 11th, 2026 and waitlist members get first access at the lowest price offered.

 If you want the best rate (and the best shot at VIP), the waitlist is where you need to be. 

Your Early Access Starts Here

Get on the list to be notified first when Summit 2026 tickets go live at the best price.

Ready to Make Your Mark at The Summit?

Get sponsorship details and see how your business can stand out.

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