Retail Owner Basics

Build Your Boutique on a Solid Foundation

Start your retail journey with confidence. Retail Owner Basics is the must-have course for new boutique owners who want to learn the essentials like buying, beginning operations, and marketing without feeling overwhelmed. No more guessing or learning the hard way. This step-by-step roadmap gives you the proven tools and strategies to build a solid foundation and grow your business the right way from the start.

Enroll Now & Start Learning

This course is perfect for boutique owners and retail entrepreneurs who want to:

Start strong: Avoid the costly mistakes that cause 80% of retailers to fail in their first two years.
Make real money: Learn how to price for profit and stop guessing what your margins should be.
Buy smarter, not harder: Know exactly what to stock, how much to buy, and when to reorder.
Ditch the overwhelm: Get a step-by-step roadmap so you're not wasting time Googling answers.
Market like a pro: Attract the right customers and keep them coming back for more.
Scale with confidence: Turn your retail hustle into a thriving, profitable business.

I’m In – Unlock the Course Now

A small investment now saves you from expensive mistakes later.

Start Smart, Grow Strong!

DOES THIS SOUND FAMILIAR?

Feeling overwhelmed by all the moving pieces of starting or growing your store?
Struggling to price your products for profit, not just survival?
Wondering how to attract customers who actually buy, not just browse?
You’re pouring money into inventory, but your sales aren’t covering the bills.

IMAGINE IF YOU COULD...

Launch (or revamp) your store confidently, knowing you’re on the right track.
Price your products strategically so you’re making money - not just making sales.
Build a brand that customers love and keep coming back to.
Price your products right the first time—so you’re making a profit, not leaving it on the table.

The shortcut to doing business right because winging it isn’t a strategy.

WHAT'S INSIDE:

Retail Reality Check: Get a behind-the-scenes look at what it really takes to run a successful store.
Finding Your Perfect Customer: Attract the right shoppers and stop wasting money on the wrong inventory.
Retail Strategy 101: Master the supply chain, choose the right sales channels, and define your unique edge.
Wholesale Buying Made Simple: Shop smarter, price for profit, and avoid costly buying mistakes.
Money Mindset Training: Price with confidence and attract the income you deserve.

WHAT YOU'LL LEARN:

Meet your roadmap to owning and running a successful business

How to legally start your business
How to mentally and emotionally deal with the volatility of the retail industry.
Where to buy — both in-person markets and online platforms.
How to create a brand that attracts your ideal customer
Where and how to sell your inventory that will make you money

First of all, I want to send a long overdue message and want to tell you how impressed I am how far The Boutique Hub has come. I was at the very first Hub meeting in Dallas. I wasn't able to attend this past June, but I purchased a digital ticket. I was blown away by the content. The resources that you and your team puts out blows my mind! It has definitely helped my business. So, THANK YOU! You are truly an example.

Alison Grooms

Y'all, I have this inside me and I feel like I just wanna scream on top of the rooftop and tell everyone that I hit the goal that I put for myself for the month of October! But I can't really tell people because they think I'm bragging but you as boutique owners understand the excitement in the hard work we have to put in. I have to THANK The Boutique Hub so much for helping me. My average sales for a month is about 50k. Last year in October my sales were 30k. Last night at 7pm I hit 100k for the month of October. I'm in tears and I'm so happy. Setting goals and crushing them!

April Evans

Can I testify?? So when I came into this group, I was somewhat intimidated and almost felt like this wasn't for me. Everything and everyone seemed so different. I sold plus size only, and most people couldn't sell plus if they tried. I'm a more urban boutique while most boutiques seem to be more western or boho. I am African American and most people seemed to be white.

When I first joined I was making NO MORE than $7 or $8k per month. I really thought I was gonna have to close my doors. But GOD! We have steadily climbed and cleared over $43k this month! My mind is blown!

Letitia Mcpherson - Young

YOU NEED THIS COURSE IF ...

You’re starting your retail business and want to make smart choices from day one, without wasting time or money.
You’ve opened your shop but feel overwhelmed, stuck, or unsure what to do next.
You’re tired of guessing what to stock, who your customer is, or how to price your products to actually make money.
You want a clear plan that shows you how to build a strong, profitable business step by step.
You’re ready to feel confident managing your inventory, marketing, and sales, even if you’re still figuring things out.

SNEAK PEEK: WHAT'S INSIDE THE RETAIL OWNER BASIC COURSE

Here’s a glimpse of the essential strategies and tools you'll gain:

The Smart Retailer’s Mindset

Success starts with the right mindset. Learn how to manage cash flow, avoid common pitfalls, and set boundaries that protect your time and energy while running a profitable boutique.

Legal & Financial Foundations

Get your boutique set up the right way—business licenses, EINs, sales tax permits, and smart money management strategies to keep you compliant and financially secure.

Inventory That Sells (Not Sits)

Stocking the right products is key. Learn how to choose inventory based on data, avoid overbuying, and source best-selling items that keep customers coming back.

Understanding Your Ideal Customer

Without a clear customer profile, you’re just guessing. Define your niche, understand their shopping habits, and build a brand that truly resonates.

Mastering Wholesale Buying

Buying isn’t shopping—it’s a strategy. Learn where to source inventory, negotiate with vendors, and set budgets that keep your cash flow healthy.

Selling & Marketing Like a Pro

Your storefront is just the start. Discover how to maximize online sales, grow your audience with social media, and turn browsers into loyal customers.

Pricing for Profit

Ditch the guesswork! Set prices that maximize profits, cover costs, and ensure long-term success without relying on constant discounts.

Growth Beyond Day One

Retail success isn’t just about launching—it’s about scaling. Learn how to build systems, track your numbers, and expand your business sustainably.

PLUS Included Bonus Guides & Templates:

10 Step guide to starting your Business
Finding your Business Purpose Guide
Non-Negotiable Business Insurance Policy Guide
Wholesale Investing Guide
Sample Profit and Loss Statement
Sample Chart of Account for Retail Business
Creating an Employee Handbook in 12 Steps
Key Wholesale Buying Terms Guide

Yes! I Want This!

Meet Sara Burks & Ashley Alderson, your retail mentors for building confidence and clarity from day one.

For years we ran in the same circle of friends and talked shop each time we met up, retail was always the topic of conversations.

The science behind the business and the lack of resources available to retailers generated a lot of “What if” type discussions. Our dreams ran wild...

The rest is history.With over 20 years of retail experience and as a former Professor of Entrepreneurism, Sara decided to join The Boutique Hub in 2017 with a mission to be the eyes and ears for retailers and help them actually build businesses not just have businesses and I made it my mission to help as many boutique owners as possible.

Ready to take your business idea and make it a successful reality?

Get instant access to the Retail Owner Basics and start today, making smarter, more strategic business decisions to avoid costly mistakes and setbacks! What are you waiting for, purchases today!

Retail Owner Basics

$197

INSTANT ACCESS

Get a behind-the-scenes look at what it really takes to run a successful store.
Attract the right shoppers and stop wasting money on the wrong inventory.
Master the supply chain, choose the right sales channels, and define your unique edge.
Shop smarter, price for profit, and avoid costly buying mistakes.
Price with confidence and attract the income you deserve.
10 Step guide to starting your Business
Finding your Business Purpose Guide
Non-Negotiable Business Insurance Policy Guide
Wholesale Investing Guide
Sample Profit and Loss Statement
Sample Chart of Account for Retail Business
Creating an Employee Handbook in 12 Steps
Key Wholesale Buying Terms Guide

BUY NOW

FAQ

Do I need any experience to take this course?

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WHO IS THE BOUTIQUE HUB?

The Boutique Hub is the leading community for small business retailers who want to grow with confidence and connection. We bring together boutique owners, retailers, service providers, and wholesale brands from around the world to share tools, education, and support. Whether you're just starting out or building something big, we're here to help you build a business and a life you love.

LET'S GROW TOGETHER!

You don't have to navigate the retail world alone. By joining The Boutique Hub, you'll gain access to the tools, resources, and supportive community you need to thrive. Connect with fellow boutique owners, stay ahead of industry trends, and unlock exclusive trainings designed to help you grow your business.

This is your next step to turning inspiration into action and making this your best year yet.

Join Now