What does your retail business need for the summer slump?
Join us for SUMMER SCHOOL - a FREE live 3-day webinar designed to help boutique owners and e-commerce retailers break through slow summer sales, build momentum, and confidently prepare for the biggest shopping season of the year.
JUNE 3RD-5TH @ 10AM CST
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Summer might be slow for some, but not for you.
Summer School is your shortcut to maximizing your summer sales while setting up a wildly successful fall and holiday season. Over three action-packed days, you'll learn exactly how to:
- Increase revenue in slow months without running constant discounts.
- Plan profitable promotions that attract customers now AND later.
- Organize your inventory & cash flow for a seamless holiday season.
- Boost engagement & sales online with social media strategies that work.
This LIVE webinar is hosted online from June 3rd-5th, 2025! You can join from anywhere to watch and walk away with a real, actionable plan to make the rest of 2025 your best year yet!
Are You Struggling With...
- Summer sales dropping while expenses stay the same?
- Feeling unprepared for Q4 and the holiday rush?
- Trying to plan promotions but don’t know where to start?
- Running out of fresh marketing ideas that actually convert?
Imagine If You Could…
- Have a step-by-step strategy to increase revenue in summer and fall.
- Confidently plan a holiday season that smashes sales goals.
- Know exactly what promotions & content to post (and when).
- Finally feel in control of your business, not overwhelmed by it.
This Live Training Is For:
- Boutique Owners who want to grow their business without feeling burnt out.
- E-commerce Brands & Storefronts who need a plan to beat the summer slump.
- Retailers Who Want a Standout Holiday Season and a record-breaking Q4.
- Anyone Struggling to Market, Sell & Stay Profitable in 2025.
If you’re serious about increasing sales and getting ahead of the holiday season, this is for you!
YOUR SUMMER SCHOOL OUTLINE:
Let’s kick off by getting real about your numbers. On Day 1, we’ll walk you through a self-audit of your business to uncover what’s working—and what’s just taking up space.
We’ll cover:
- How to pull key sales reports from Shopify, Square, or Lightspeed
- Identifying best-sellers and dead inventory
- Managing cash flow and deciding where to reinvest
- Setting realistic Q4 revenue + profit goals using our Traffic Calculator
- How to track performance with your Retail Scorecard
Perfect prep for a strong Q4 foundation.
Now that we’ve got the numbers, let’s bring the strategy. On Day 2, we’ll build your Q4 promotional calendar and show you exactly how to create marketing content that works smarter, not harder.
You’ll learn how to:
- Plan out promos for Pink Friday, Black Friday, Small Biz Saturday & more
- Use Canva to design a single graphic and repurpose it across platforms
- Turn one Facebook post into a full-blown email, Pin, and SMS
- Use ChatGPT to brainstorm content and campaign ideas
- Track your metrics using the Retail Scorecard
Get a plug-and-play system you’ll reuse every season.
Traffic is only half the battle; conversion is the goal. On Day 3, we’re showing you how to make your site and ads work for you.
We’ll walk through:
- Facebook Ad fundamentals (targeting, budgets, headlines, and creatives)
- A live ad build demo using your Day 2 content
- Tracking and reading your ad performance
- Basic SEO tips to boost visibility
- Live website audits focused on themes, layout, and conversion
By the end of the day, you’ll know what’s working and how to fix what’s not.
MEET YOUR TEACHERS
Get ready to learn proven, actionable strategies directly from four of the most trusted leaders at The Boutique Hub, your go-to source for boutique education, tools, and community since 2013!
Ashley Alderson
CEO & Founder
Ashley is the founder and fearless leader of The Boutique Hub, known for her boutique business strategy, Facebook Ads expertise, and love for empowering retailers. Her passion for community and small business success is unmatched, fueled by boots, bold jewelry, coffee, and a playlist full of ‘80s country.
Sara Burks
Director of Education
With 20+ years in the boutique industry and an MBA in hand, Sara brings unmatched real-world expertise. She helps retailers simplify operations, increase profits, and gain clarity in their business. As Director of Education & Partnerships, she’s a go-to guide for retailers ready to grow with confidence.
Jeff Fenn
Director of Sales & Marketing
Jeff blends creativity with data to lead marketing at The Boutique Hub. Known as the “Digital Marketing Unicorn,” he’s behind the ads, analytics, and growth strategies that help retailers boost visibility and revenue. If there’s a conversion opportunity out there, Jeff will find it—and help you make the most of it.
Dane Cohen
Director of Retail Development
With 15+ years in the retail and wholesale industry, Dane’s passion runs deep. His supportive, real-world approach helps retailers navigate growth, buying strategies, and industry shifts. As Director of Retail Development, Dane helps connect retailers with the tools and partnerships they need to thrive.
Don't Let Summer Slow You Down!
Join us LIVE on June 3rd-5th, 2025, and gain the strategies you need to beat the summer slump, boost sales, and prep for your biggest holiday season yet.
What past students are saying...
“Summer School came at the perfect time. It’s given me so much clarity and confidence that I’m on the right track with my boutique’s vision. I can’t thank you enough for all the time, energy, and support your team pours into helping us. It’s made a huge difference already!”
- Kathy S.
“After listening to the summer school training, I went on to stories and asked my customers to please leave me a review because it would help my Google ratings. I've had 10 reviews in the last day :) Sometimes these trainings are good for the small reminders to just ask for what we need as small biz owners. Most of the time, our customers love us and want us to be successful, so they are happy to do something small, like write a review.” - Natalia B
“Thank you all so much for Summer School! I want to open an online store, and these three days have taught me the importance of planning, preparation, and strategy.”
- Monica C.
WHO IS THE BOUTIQUE HUB?
The Boutique Hub is the leading community for small business retailers who want to grow with confidence and connection. We bring together boutique owners, retailers, service providers, and wholesale brands from around the world to share tools, education, and support. Whether you're just starting out or building something big, we're here to help you build a business and a life you love.
LET'S GROW TOGETHER
You don't have to navigate the retail world alone. By joining The Boutique Hub, you'll gain access to the tools, resources, and supportive community you need to thrive. Connect with fellow boutique owners, stay ahead of industry trends, and unlock exclusive trainings designed to help you grow your business.
This is your next step to turning inspiration into action and making this your best year yet.
