
Join us June 8th- 9th, 2025, in Dallas, Texas, for 2 days of actionable strategies, expert speakers, and networking to scale your boutique business like never before.
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📆 Mark your calendar—this is one event you can’t skip!
Discover the Only Event in the Industry Designed for Small Business Retailers Ready to Scale!
➜ 2 Days to Learn, Network, and Grow with Boutique Owners and Retail Experts
Immerse yourself in a community of like-minded entrepreneurs and industry leaders who understand your unique challenges and share your ambition.
➜ Boost Your Profits and Master Cash Flow to Scale Your Small Business
Discover proven strategies and tools to increase profitability, manage cash flow, and set your business on a trajectory for sustainable growth.
➜ Streamline and Optimize Your Operations for Long-Term Success
From inventory management to team efficiency, learn how to create systems that save you time and make scaling simple.
➜ Discover Winning Marketing and Sales Strategies Tailored for Boutique Retailers
Master the latest in social media, e-commerce, and in-store marketing to drive more traffic and convert more customers that actually works.
➜ Build Strong, Collaborative Relationships with Industry Leaders and Fellow Retailers
Forge valuable connections that will support your journey, from partnerships to peer insights that spark your next breakthrough.
➜ Get Exclusive First Access to Trends and Tools to Stay Ahead
Be the first to see what’s next in boutique retailing, from product trends to customer engagement techniques and more.
➜ Learn the Skills and Mindset to Turn Your Business Vision Into Reality
Walk away with actionable insights, a clear roadmap, and the confidence to execute on your biggest goals.


What you will experience at the 2025 Boutique Summit
Interactive and Hands-On Sessions, Workshops, and Connections You'll Never Forget
E-Commerce Sales: Turn Browsers Into Buyers
Master the art of SEO, craft irresistible product descriptions, and optimize your online store to convert visitors into loyal customers. Walk away with a personalized Shopify or report card to keep your business performance on track.
- Josh Orr | Capital Commerce
Retail Sales Training: Coaching Your Team to Close Every Sale
This is an interactive, actionable workshop designed to teach YOU how to lead your team to sales success. Whether you're working with seasoned staff or brand-new hires, this session will equip you with tools to teach, motivate, and inspire your team to sell with confidence and purpose.
- Michiko Seto | Blooming Boutique
Money Mindset: Take Control of Your Finances
Prepare for tax season, decode financial statements, and make confident, profit-driving decisions every month. Gain the clarity you need to feel empowered and in control of your boutique’s financial future.
- Christyne Gray | She Profits Now
- Kristi Harbuck | Usher & Co.
Email Marketing Flows: Automate for Engagement and Sales
From compelling subject lines to automated flows and ongoing campaigns, learn how to make email marketing an extension of your brand. Get step-by-step guidance on both technical setups and creative strategy to grow your revenue.
- Jane Kasper | Glow Group
Profit by Design: Merchandise for Maximum Sales
Learn proven merchandising techniques to make every square foot of your space work harder. Create layouts that drive sales without adding extra hours to your week—and watch your profits grow.
- Sara Burks | Director of Partnerships and Education at The Boutique Hub
Social Media Boost: Quick Wins, Big Results
Work one-on-one with social media experts to audit your accounts and get actionable, personalized feedback. Skip the theory and make fast, meaningful improvements to your strategy that deliver measurable results.
- Shannon Gordon | Creative Marketing Manager at The Boutique Hub
Tapping Into the Creator Economy: Partner with Influencers for Growth
Discover how influencer partnerships can drive direct sales and bring new customers to your business. Use marketing tools to connect with a motivated audience, even in tough market conditions, and grow your income like never before.
- Jessie Jarvis | Entrepreneur + Influencer
Money-Making Buying: Shop Smarter, Not Harder
Learn how to maximize profit margins, streamline your buying process, and avoid costly inventory mistakes. Get the tools to make informed decisions that align with customer demand and seasonal trends.
- Samantha Conner | Director of Wholesale at The Boutique Hub
- Dane Cohen | ManagementOne
Learn From Million-Dollar Boutiques
Sit side by side with top-performing boutique owners and discover the exact strategies they’ve used to scale and grow. This is your chance to build meaningful relationships, gain new insights, and be inspired by their success.
The Roadblocks Keeping Your Boutique From Growing – Solved.
Running a boutique isn’t easy but it doesn’t have to feel overwhelming. Here’s how the Boutique Summit helps you overcome your biggest challenges.
All The Tools You Need To Build A Successful Online Business
Overwhelmed by Marketing Options?
Learn exactly where to focus your energy—whether it’s social media, email marketing, or influencer partnerships—to create campaigns that drive traffic and boost sales.
Struggling to Increase Profits?
Master financial tools, profit-boosting merchandising techniques, and strategic buying decisions to ensure every dollar works harder for your business.
Wasting Time on Inefficient Systems?
Discover tools and workflows that streamline operations, giving you more time to focus on growing your boutique and serving your customers.
Holiday Planning Chaos?
Build a solid plan for major shopping events like Pink Friday and Black Friday so you can increase sales while enjoying stress-free holidays.
Lost in the E-Commerce Shuffle?
Optimize your website for SEO, create high-converting product descriptions, and turn your online store into a profit machine.
Unclear About Financials?
Decode your financial statements, prepare for tax season, and build a clear money mindset so you can make informed decisions confidently.



Who Should Attend?
If This Sounds Like You, Don’t Miss It!
➜ eCom Retailers
Maximize your online presence with tools and strategies designed to drive traffic and turn clicks into sales. Whether you're on Shopify, Square, or another platform, you'll learn how to optimize your e-commerce store for profitability and scalability.
➜ Brick & Mortar Stores
From merchandising techniques to local marketing strategies, discover how to make every square foot of your store more profitable while attracting loyal customers and increasing foot traffic.
➜ Home and Gift Retailers
From curated home décor to thoughtful gifts, discover how to merchandise, market, and build loyalty in a competitive space. Gain insights into seasonal trends and customer preferences to drive year-round sales.
➜ Just Getting Started Retailers
If you're launching your first boutique or still finding your footing, Summit will give you the foundation you need. Learn the must-know strategies for inventory, marketing, and operations to set yourself up for long-term success.
➜ Multi-Generational Stores
Running a family business? Learn how to modernize your operations, streamline decision-making, and implement strategies that preserve your legacy while driving future growth.
➜ Live Sellers
Master live selling platforms with actionable tips to engage audiences, showcase products effectively, and convert views into purchases. Make every live session a revenue-generating event.
➜ Mobile Boutiques
Discover tools to streamline your inventory, enhance customer experiences, and market your boutique on the move. Learn from others who’ve turned mobile businesses into profitable brands.
➜ Mom and Pop Shops
Stay competitive in today’s market with actionable strategies for small, family-run stores. From local marketing to building community loyalty, this summit will help you thrive.
➜ Mobile App Users
If you're running a mobile shopping app, learn how to enhance customer engagement, increase app downloads, and build automated marketing flows that drive repeat purchases.
➜ Former MLM Sellers
Transitioning from MLM to independent retail? Gain the confidence, strategies, and tools to build your own brand and scale a business that’s 100% yours.
➜ Independent Makers
For creators who sell their own handmade goods, learn how to position your products, market your brand, and scale your business beyond craft fairs and local markets.
➜ Millionaire Retailers
You’ve hit major milestones—now it’s time to refine, scale, and optimize even further. Learn advanced strategies to improve profitability, streamline your systems, and expand your impact in the industry.

Tentative Schedule
*Times subject to change
- 7:30 AM Registration & Expo Opens
- 8:30 AM Welcome by Ashley Alderson, CEO of The Boutique Hub
- 8:45 AM Fireside Chat with Laura Benson (Filly Flair)
- 9:20 AM Photoshoot Demo
- 9:30 AM Reinventing Retail Panel with Ashley Donnell (The Babe Standard), Mindy Switzer Maass (Mindy’s Boutique), and Crystal Russell (FestiviTees fka Envy Stylz)
- 10:45 AM Interactive Workshops
- 11:45 AM Lunch
- 1:15 PM Ads Workshop with Jeff Fenn
- 2:00 PM Interactive Workshops
- 3:15 PM Fireside Chat with Gretchen Hilley (Rolling Ranch Boutique)
- 4:00 PM Keynote with Ashley Alderson
- 4:30 PM Sip & Shop with Vendors + Gifting Party
- 7:30 AM Doors & Expo Open
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7:45 -
8:45 AM VIP Breakfast - 8:30 AM Welcome Back & Announcements
- 8:45 AM Email Marketing with Jane Kasper (Glow Group)
- 9:15 AM Tech Tool Demo
- 9:30 AM Staffing Reimagined: Hiring Super Fans & Mini-You’s with Sara Burks (The Boutique Hub)
- 10:30 AM Interactive Workshops
- 11:45 AM Lunch
- 1:00 PM Main Stage Panel: Investing in your Inventory
- 1:45 PM Interactive Workshops
- 3:00 PM Funnels Workshop with Jeff Fenn
- 3:45 PM Closing Keynote with Ashley Alderson
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4:40 -
6:30 PM Break - 6:30 PM Closing Party: Sequins & Stardust Soirée ✨

The Venue: Dallas Market Center
The Boutique Summit is hosted by The Boutique Hub at the Dallas Market Center. Dallas Market Center is a vibrant hub with four expansive buildings that showcase wholesale products across every category. It’s home to hundreds of gift and home showrooms and the iconic World Trade Center, featuring 15 floors of permanent showrooms and temporary tradeshow booths. The campus also includes the Interior Home + Design Center and Market Hall, creating a dynamic and diverse environment for all your wholesale buying needs.
Summit + Market = A Winning Combination!
Extend your experience by shopping the June Dallas Apparel & Accessories Show right after the Summit, running June 10–14, 2025. It’s the perfect opportunity to combine learning and networking with stocking up on the latest trends for your business.
GET TICKETS NOW!

"I met so many Boutique owners down here that truly inspire me and to this day have become some of my best friends."
"It was a really great experience. The positivity as soon as you walked in the door was just contagious."
"... I learned so many things that I can implement in my business that I didn't even think of and now I'm super excited to go home and try those things out so that I can be a successful business owner"
"I give so much credit to The Hub for helping me work smarter and not harder, try new things and continue to push forward!"
"...you would pay thousands to do this in any corporate event and it's priceless to go to Summit and meet some of your best friends."
"I did the VIP experience which if you go that's the absolute way you have to go, you get front-row seats you get extra bonuses you get to go behind the scenes..."
"You gotta go to summit you guys its worth every penny!"
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Spots are limited & breakout session selection opens soon - don't wait!
Split payments available! Select PayPal Pay-in-4 option at checkout.
TRAVEL INFO: Find a hotel room in our designated summit block!
Through this website you can book, modify or cancel your hotel reservations at any time and receive updated information about the event. We look forward to seeing you in Dallas!
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