Tradeshow Marketing Handbook

 Are you making the most of your tradeshow experience?


Wholesale tradeshows are the best opportunity for businesses to expand their network, find new customers, gain insight into the industry, and build credibility. 

 The Tradeshow Marketing Handbook will help you avoid costly mistakes, maximize your market ROI, and connect to a steady stream of loyal buyers for your growing brand.

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PreTradeshow Workflows

  • Done-for-you marketing tips
  • Booth design¬†
  • Simple expense planning
  • Staffing solutions
  • Easy order writing tools¬†

Market Success 

  • Booth set-up checklist
  • Tips for maximizing sales
  • Merchandising and promos
  • Sales pitches¬†
  • Networking¬†¬†

Post Event Procedures

  • Lead follow-up¬†
  • Order fulfillment
  • Show evaluation¬†
  • ¬†Showrooms + Sales Reps
  • Tradeshow collaborations

Innovative wholesalers, ready to increase the number of retail buyers carrying their products.

Established brands, looking for new ideas and strategies to make tradeshow markets even more successful.

New brands, in need of proven tips and advice to prepare for their first tradeshow.

Sales Reps, looking for fresh ideas to leverage in-person opportunities to connect with savvy buyers. 

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Between The Boutique Hub & State of Fashion, our teams have 25+ years experience in attending, facilitating and showing at wholesale tradeshows. From hosting and staffing large booths at Magic, to the many regional tradeshows nationwide. The experience our two companies bring together is unmatched in the retail and wholesale space.

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