Copy A Ridiculously Successful Pink Friday, Black Friday, Holiday Marketing Campaign
Jeff walks you through the exact setup of the marketing campaign that led the most successful holiday sales season ever recorded. Watch the full replay below.
Taught by Sara Burks, Director of Education & Partnerships, and Jeff Fenn, Chief Marketing Officer
One Community.
Three Levels of Support.
Everything from the training lives inside The Boutique Hub, at three levels of support. You don’t have to figure out which one is right on your own. Book a call and we’ll help you decide.
Boutique Hub Membership
Every retailer belongs here.
- Private retailer community
- Monthly Action Plans
- Business templates & tools
- Trend reports & buying resources
- Exclusive wholesale discounts
- Expert education
Retail Business Accelerator
Build a business that works.
- Weekly group coaching
- Six Layers of Retail Framework
- BHOS AI business tools
- Accountability & implementation support
- Seasonal planning
- Peer implementation community
Boutique Hub Black
Your marketing growth team.
- 1-on-1 marketing coaching
- Meta & Facebook advertising
- Google & SEO
- Email & organic marketing strategy
- Website & ecommerce optimization
- Traffic & conversion strategy
Book a Call. We’ll Help You Find Your Fit.
Book a free call with our team and we’ll talk through your holiday season, where your business is today, and which of these is right for you.
Book a Free CallFind the right fit before Q4 takes off
Every level includes full Boutique Hub Membership. We’ll walk you through the details on your call.
Pink Friday is the first domino in your holiday sales season.
- 01Pink Friday
- 02Small Business Saturday
- 03Black Friday
- 04Cyber Monday
- 05Giving Tuesday
- 06Holiday Open Houses
- 07Christmas Shopping
- 08Last-Minute Shopping
- 09Gift Card Season
- 10After-Christmas Sales
The Pink Friday + holiday marketing plan top retailers are using to kick off Q4.
Why Pink Friday matters, and why the retailers who win Q4 start now
How to use Pink Friday to build early momentum
The holiday marketing calendar from Pink Friday through Christmas
How to get your store on the Pink Friday map
Where to download the Pink Friday Playbook
Your next steps
Pink Friday is just the beginning. The plan only works if you put it to work.
This is what can happen when you go into Pink Friday with a plan.
Record sales days. Hundreds of orders. Customers showing up to support small first.
I just have to give a HUGE thank you and shout out to The Boutique Hub for helping us make Pink Friday THE BEST SALES WEEKEND EVER! 254 orders to fill, 254 happy customers, and 254 reasons to be so grateful today.
Suzy Hutchinson
Ladies I am absolutely blown away! Tonight we participated in the first ever Pink Friday event graciously hosted by the Hub. I am forever grateful for this group.
Bethany Kay
Today was the highest sales we have ever had in our business. I cried happy tears at the end of the day. I locked our door tonight remembering why I started this business.
Kate Westphal
This is for retailers who are ready to stop winging their holiday marketing.
- ✓You want Pink Friday to be more than one post or promotion
- ✓You want a clear marketing plan heading into the busiest shopping season of the year
- ✓You’re tired of figuring out each holiday promotion as it comes
- ✓You want to know how Pink Friday connects to the rest of your Q4 marketing
- ✓You haven’t gotten your store on the Pink Friday map yet
- ✓You want to head into November knowing exactly what comes next
Let’s Find Your Fit
Free CallWatched the replay and want help putting it to work? Grab a time with our team. We’ll look at where your business is and point you to the right level of support, whether that’s Membership, RBA or Boutique Hub Black.
Book a Free CallHaven’t watched yet? Start the replay
Sara Burks
Sara has been in the boutique industry for over 20 years and has a Master’s in Business Administration. As The Boutique Hub’s Director of Education, she will share her practical knowledge of the boutique business with Hub members. On top of her boutique experience, Sara is a rodeo coach, started a jewelry brand, is a wife, and a mom of two girls.
Jeff Fenn
Jeff’s unofficial title is “Digital Marketing Unicorn” because he has skills & knowledge that we didn’t even know existed! When he’s not exploring new marketing avenues, you can find him running, drinking whiskey, speaking sarcasm, or spending time with his wife & son.
Questions before you book
For a limited time only. Watch it while it’s up. The countdown at the top of the page shows exactly how long you have.
A quick conversation with our team about your business and your holiday season. We’ll walk through Membership, Retail Business Accelerator and Boutique Hub Black and help you figure out which one fits, or whether you need any of them right now.
Membership is your retail home: community, monthly action plans, templates, trend reports and education. Retail Business Accelerator adds weekly group coaching and the Six Layers of Retail framework to build better systems. Boutique Hub Black adds 1-on-1 marketing coaching across ads, SEO, email and your website. Every level includes full Membership.
Nope. That’s what the call is for. Bring your questions and we’ll help you figure out which one is right for you, or whether you need any of them right now.
No. Pink Friday is open to all small business retailers, whether you sell in-store, online or both.
Your Holiday Marketing Plan Starts With Pink Friday.
Pink Friday is one day. The momentum it creates can carry through your entire holiday season.
You have the plan. Now let’s make sure you have the support to run it. Book a free call and we’ll help you find the right fit.
Book a Free CallFree Replay | Available For A Limited Time
