The Tools to Build & Scale Your Dream Retail Business
Every resource, handbook, and program you need to start your boutique, grow your audience, launch your offers, boost your sales, and succeed as a retailer.
Ready to elevate your retail business to new heights? Our specialized training programs offer step-by-step guidance, mentorship, and one-on-one coaching tailored for boutique owners, independent retailers, e-commerce stores, and wholesale brands.
With a proven track record of helping thousands of businesses achieve record-setting growth, we're here to help you invest in yourself and your business.
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Plan Your Success with the #BoutiqueBossĀ® Planner
The ultimate tool designed exclusively for boutique owners and retailers to stay organized, strategic, and ahead of the competition.
The #BoutiqueBossĀ® Planner is more than just a daily calendar, it's your business's secret weapon. Packed with retail-specific features like sales tracking, inventory planning, marketing schedules, and goal-setting worksheets, this planner empowers you to manage your boutique with confidence and clarity.
Annually released every Fall, secure the current yearā€™s edition now.
Signature Live Training Programs
For retailers who want a proven, step-by-step system and direct coaching. These seasonal live programs are built for transformation. Join live coaching calls via Zoom, get personalized support, and walk away with a strategy to scale.
Retail Bootcamp
Master Every Aspect of Your Retail Business with Tailored Small Group Coaching
What does it look like to scale your retail business? There's a system for that. Like college for boutique owners of all kinds, Retail Bootcamp is a live, 14-week group coaching program designed to help you systematically scale your business. Dive deep into profitability, financials, team management, traffic sources, marketing, sales strategy, branding, Facebook Ads, and all corners of your business with hundreds of templates and insights from guest experts - all focused on one thing: growth.
- Live Coaching & Expert Guidance: 14 weeks of group coaching with top industry leaders and guest experts.
- Comprehensive Resources: Digital modules, workbooks, templates, and downloads covering every area of your business.
- Lifetime Access: Revisit the program each semester with updates included.
- Private Community: Daily support and Q&A in a student-only Facebook group.
- Exclusive In-Person Experience: Shop the LA Fashion District during our private retreat.
Enrollment is only open in June and January. This program is your step-by-step guide to scaling your boutique business with confidence and success.
Boutique Hub Black
Custom Marketing Strategies with Individualized Ad Support
This program combines powerful tools and live training to drive your online marketing and advertising success. Designed to keep you on top of ad best practices while providing personalized support, it's everything you need to scale your boutique with confidence.
- Custom Metric Dashboards:Ā Access a personalized report of your business vitals, giving you real-time insights to review and optimize your metrics at any time.
- Weekly LIVE Coaching:Ā Leverage data-driven coaching sessions that address the unique challenges boutique owners face in achieving a profitable ROl through marketing and ads.
- 1:1 Strategy Sessions:Ā Schedule one-on-one sessions for tailored guidance on your ad campaigns, live strategies, webpage performance, and more.
Schedule a consultation to discover how this premier program can transform your boutique's growth and profitability!
Mastermind
Advanced Strategies for High-Level Business Growth
Designed for ambitious and experienced boutique owners, this application-based program blends luxury retreats, expert coaching, and unmatched resources to help you scale confidently and profitably.
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2 Luxury Retreats/Year:Ā Ā Spring & Fall events focused on leadership, team growth, wealth, and advanced marketing.
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Group Strategy Calls:Ā 5 interactive calls per semester for high-level support and planning.
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Lifetime Access to Courses:Ā Retail Bootcamp, Masterclasses, Summit replays, and all future trainings.
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Private Facebook Group:Ā Stay connected with elite retailers for daily support and accountability.
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Exclusive Market Meet-Ups:Ā Network in person during major wholesale markets.
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1:1 Coaching:Ā Personalized calls with Ashley Alderson and Sara Burks.
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Direct Coach Access:Ā Send voice memos anytime for ongoing strategy advice.
This is an application-based program designed for boutique owners who are ready to take their business to the next level.Ā
Elite Level Masterclass
For the go-getters who want expert strategies they can implement anytime. Take a deep dive into topics like Facebook Ads, Instagram, manufacturing, content, and holiday marketing. These on-demand trainings help you sharpen your skills and get results fast.
Facebook Ads Masterclass
Refine Your Boutique's Digital Presence
Elevate your marketing game with this comprehensive course designed specifically for small business owners. Discover how to create and implement a results- driven Facebook and Instagram ad strategy that not only generates a new stream of income but also allows you to scale your revenue effortlessly. Perfect for busy entrepreneurs, this course provides the tools and insights you need to grow your business anytime, anywhere.
Google Ads Masterclass
Master Google Ads and Boost Your Business
Learn how to leverage Google Ads to attract more customers to your retail store and online shop. With 7 modules of tailored training, this program provides practical steps and insights to navigate paid marketing, driving real traffic to your storefront and website. Turn online clicks into real-world customers, filling your store with eager shoppers and boosting your bottom line.
Retail Owner Basics
Start Your Retail Business the Right Way
Are you a new boutique owner or just starting the retail business of your dreams? Save time and avoid costly mistakes with this straightforward program designed to set you on the right path from the beginning. This essential guide covers buying, operations, marketing, and insider tips every boutique owner needs to know, but no one tells you.
Content Sanity
Simplify Content Creation for Your Store
Feeling overwhelmed with planning and creating content for your store? Stop spinning your wheels and discover content strategies that actually work. Learn to use six essential content pieces each week to batch and maximize your efforts, preplan with a done-for-you spreadsheet, and follow proven content creation guidelines and strategies designed for success.
Instagram Ignite Masterclass
Master Instagram and Grow Your Business
Ready to take your Instagram presence to the next level? This comprehensive course dives deep into how to build a content strategy that drives engagement, fosters community, and turns followers into loyal, lifelong customers. You'll also gain access to proven growth strategies to expand your reach and make the most of this powerful platform for your business. Whether you're looking to enhance your branding, boost sales, or create meaningful connections, this course has everything you need to succeed on Instagram.
Holiday Marketing Masterclass
Maximize Your Holiday Season and Beyond
Unlock the full potential of the holiday season with this comprehensive training program. Dive into six key areas designed to drive success: content planning, e- commerce strategies, event execution, profitable promotions, team training, and traffic generation. This sought-after program equips you with actionable strategies not just for the holidays but for sustained growth throughout the year. Whether you're looking to boost sales, engage your audience, or streamline operations, this training provides the tools and insights to make it happen.
Apparel Manufacturing Masterclass
Confidently Launch Your Apparel Brand
Dreaming of starting your own apparel brand but feeling overwhelmed by the process? This comprehensive program provides the strategic foundations and creative insights you need to succeed. Backed by over 25 years of industry expertise in production, wholesale, and brand management, it offers end-to-end guidance to help you navigate the complexities of apparel manufacturing. From concept to launch, gain the knowledge and tools to confidently kickstart your entrepreneurial journey and bring your vision to life.
Helpful Handbooks
Your go-to playbooks for marketing, starting your boutique, and planning ahead. Skip the guesswork and get clear, action-focused guides. These handbooks are filled with checklists, prompts, and expert tips you can use right away.
Small Business Marketing Handbook
Plan Your Social Media and Save Time
Ready to create engaging content and streamline your social media strategy? Stop wasting time wondering what events to plan or which video ideas to film. Drawing from experience with thousands of boutique owners and managing our own multi-channel marketing, we've designed the ultimate small business marketing tool. Get actionable ideas you can implement in your business today!
How To Start A Boutique Handbook
Your Step-by-Step Guide to Starting Your Dream Business
Starting a small business can feel overwhelming, but this ultimate handbook simplifies the process, guiding you through the 20 essential steps every new boutique owner needs to take. From permits and planning to operations and marketing, this guide ensures you're fully prepared to launch with confidence. With clear, actionable advice, you'll be up and running faster, knowing you've covered every necessary detail for long- term success. This is the resource every aspiring business owner needs to turn their dream into a thriving reality!
Small Business Hiring Handbook
The Essential Guide to Building a Winning Team
Throwing employees into your business without clear guidance can leave them feeling lost and unprepared. This handbook simplifies the hiring and onboarding process, providing you with the tools to create a strong, motivated team. From crafting job descriptions and setting expectations to legal requirements and training tips, this guide ensures your employees know their roles, goals, and how to succeed. Build a team that's ready to contribute to your business growth with confidence and clarity.
Wholesale Buying Handbook
Your Guide to Smart and Strategic Inventory Buying
Learn to master strategic wholesale buying with this essential guide. From legal setup and customer- focused inventory planning to navigating markets like MAGIC and Dallas Market Center, this handbook has you covered. Discover how to source inventory, build vendor relationships, and avoid costly mistakes. With tips on pricing, pre-packs, drop shipping, and insider terms, you'll confidently navigate the wholesale world and make smarter buying decisions for your business.
Wholesale Marketing Handbook
Your Go-To Guide for Wholesale Marketing Success
Designed specifically for wholesale brands, this handbook is your ultimate tool for creativity and strategy. It's packed with fresh ideas to optimize your marketing efforts, grow your network, and increase your brand's exposure. With this resource, you'll have everything you need to elevate your marketing and drive your wholesale business toward greater success.
Tradeshow Marketing Handbook
Maximize Your Tradeshow Success
Are you fully leveraging the potential of wholesale tradeshows? These events are the ultimate opportunity to expand your network, attract new customers, gain industry insights, and build credibility. This resource equips you with the strategies to avoid costly mistakes, optimize your market ROl, and connect with a steady stream of loyal buyers to grow your brand. Make every tradeshow a game-changing success!
Pro Strategies by Industry Experts
These expert-led courses deliver actionable strategies and specialized insights from industry leaders, helping you elevate your business and stay ahead of the competition.
Visual Marketing & Merchandising Course
Master Visual Merchandising with JR Visual
This course combines the most valuable insights from formal education and extensive experience in the retail industry - specifically tailored for boutiques. Designed by JR Visual, it equips store owners with the tools and knowledge to implement effective visual merchandising strategies confidently. Learn how to create compelling displays that serve as powerful silent selling tools, both in your store and with your team.
Mastering Quickbooks Online
Confident Bookkeeping Made Easy by She Profits Now
Take control of your boutique's finances with this comprehensive QuickBooks Online course by Christyne Gray. Specifically designed for retailers, this training covers everything from setting up QuickBooks and coding banking activities to recognizing sales receipts, reconciling cash flow, and understanding financial statements. Learn to choose the right subscription, create a custom chart of accounts, and navigate QuickBooks with confidence. By the end of the course, you'll streamline your bookkeeping process, saving time and gaining the clarity needed to grow your business.
Profit First Workshop
Retail Cash Flow Made Simple by She Profits Now
This workshop guides you through the concepts and exercises of Profit First, tailored specifically for retailers. Led by Christyne Gray, an Advanced Level Certified Profit First Professional, you'll learn how this proven cash flow management system works and why it's especially effective for retail businesses. Gain insights into managing the unique challenges of inventory-based operations and take control of your financial success.
Level Up with Live Webinars
These exclusive free live webinars are designed to keep your business on track, inspire growth, and help you achieve your dream retail business, no matter the season.
Best Year Yet
Kickstart January with Confidence
Held each January, Best Year Yet is your opportunity to set powerful goals, refine your strategies, and prepare your business for the year ahead. This live webinar combines expert insights, actionable tips, and step-by-step guidance to help boutique owners and retailers create their roadmap for success. Start the new year strong and leave with clarity, motivation, and a focused plan to achieve your goals.
Summer School
Mid-Year Reset and Recharge
Held every June, Summer School is the perfect mid-year check-in for your retail business. This interactive webinar is designed to help you review your progress, tackle challenges, and implement fresh strategies for growth. With insights from industry leaders and tools tailored to boutique owners, you'll walk away ready to make the second half of the year your most profitable yet.
